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Business
Success Notebook Copyright 2001 by Dennis S. Vogel
Copy & paste what I wrote into a text editor/word processor. Add
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Strategies And Life Strategies
I got a book for Christmas, the title is "Life Strategies - Doing What
Works, Doing What Matters." The author is Phillip C. McGraw. The hardcover version is 223 pages long. He put some very meaningful assignments in it. McGraw helped Oprah Winfrey through the trial, brought about by some Texas cattle ranchers. (Judging from the ranchers' mentality, it seems like they're "all hat & no cattle.") But like Old McDonald, they have a moo-moo here & a moo-moo there. An adaptation of one assignment is for you to write- "The Excuses I'll Use If I Don't Use New Marketing Methods To Achieve More." Then you can list excuses for not using different business methods. NO ! I'm not kidding about this. Then after you list them, defeat each of those excuses. Be sure you don't use them to cop out. Realize they're your enemies instead of friends. If you think you don't need this assignment, first, please ask yourself, "Am I doing my best in my business? Are the methods I'm using optimal? Am I get sliding by?" Then I advise you to get a copy of this book. Even the most sane people can benefit from it. It's about dealing with personal and interpersonal issues. On the back of his book is- Do You Know the Ten Laws of Life? Life Law # 1: You either get it; or you don't. Strategy: Become one of those who gets it. Life Law # 2: You create your own experience. Strategy: Acknowledge and accept accountability for your life. Life Law # 3: People do what works. Strategy: Identify the payoffs that drive your behaviors and that of others. Life Law # 4: You cannot change what you do not acknowledge. Strategy: Get real with yourself about your life and everybody in it. Life Law # 5: Life rewards action. Strategy: Make careful decisions and then pull the trigger. Life Law # 6: There is no reality; only perception. Strategy: Identify the filters through which you view the world. Life Law # 7: Life is managed; it is not cured. Strategy: Learn to take charge of your life. Life Law # 8: We teach people how to treat us. Strategy: Own, rather than complain, about how people treat you. Life Law # 9: There is power in forgiveness. Strategy: Open your eyes to what anger and resentment are doing to you. Life Law # 10: You have to name it before you can claim it. Strategy: Get clear about what you want and take your turn. Some of these are very bitter pills, if you swallow them, you'll benefit personally & professionally. I recommend using Jan Tincher's (www.tameyourbrain.com/) web site? Because there are many examples about people who seem to be successful. Unfortunately, they had outward success, but their personal lives were in shambles. Please, don't let it happen to you. In the show "Home Improvement," Tim (The Tool Man) Taylor said in some "Tool Time" segments, "Tool Time" isn't just about home improvement, it's about male improvement. The show blended humor with serious messages about relationships. Note: What follows is my own opinion, this not presented as a fact. When Texas cattle ranchers heard what Oprah said about not eating hamburger & mad cow disease, they had a cow. They used Oprah as a scapegoat. They demanded she pony up with millions of bucks. What happened is they gave Oprah a lot of publicity. They ended up looking like the skunks they are. OK! I know these puns are hard to bear. How
Confident Are You In The Things You Sell?
Back around the 1930s, Chrysler Corporation executives tried to
eliminate a daringadvertising idea. But despite their efforts, Walter Chrysler was given the proposed ad and he liked it. The executives didn't want to use it because they figured people might do what the ad suggested. They thought if that happened, people would buy Fords, instead of Chryslers. The daring concept was "Try All Three" (cars from General Motors, Ford, and Chrysler) then they should buy the best car they find. Would the products and services you sell pass that test? Would you be able to stay in business if your customers compared what you offer to what your competitors offer? If the answer(s) to one or both questions is, "No," you have some very serious decisions to make. A joke about swimming in an ocean is "You don't have to swim faster than a shark. You just have to swim faster than the people near by." Think of bankruptcy as a shark. It's out there, it can get any of us at any time. It's been said many are just a few paychecks away from skid-row. Are you able to out-swim the others in the marketplace? Actually, the best product/service is always the best seller as Jack Trout & Al Ries have often reminded us. Success in business is based on perceptions. The perceptions consumers have about a product/service tends to take precedence over their ability to pay for it. Perceptions workers have about a employer may determine whether they stay or even apply for a job. Those perceptions depend on marketing (internal/external). To be sure, do your best to have reality back up your marketing efforts. Offer the best products/service you can afford. Be the best employer you can be. It can make a big difference in whether or not you offer the best product or service. The way you treat your staff has a big effect on how they treat your customers. ASPIRATIONS
Many aspire to have what they consider to be a higher status and to "do
more withtheir lives." A famous person who aspired to be remembered said, people "live lives of quiet des- peration." "The Piano Man" by Billy Joel express this. He wrote the bartender is friend who said, "'Bill, I believe this killing me.' As the smile ran away from his face. 'I know that I could be a movie star, if I could get out of this place.'" (A smile isn't the only thing that ran away from his face.) Even if people don't achieve their dream, hope of doing it keeps them going. It's been said make-up companies don't sell beauty, they sell hope. Don't string them along, but offer them hope. Whether or not they achieve what they want is up to them. What you can do for them and for your own profit is to provide the materials or knowledge they need. You may also give them encouragement. If somebody wants to become a movie star by next week and less than 500 people know s/he exists, you don't have to (and shouldn't) say, "I know you do it!" But if you offer beauty make-overs or sell glamourous clothes, you can sell to her/him. This is an experiment I read about in a psychology class - A dog was in a cage divided by a small wall. Wires built into the floor. When a small electrical current (just enough to cause discomfort) was run through the floor on one side of the cage, the dog jumped to the other side. After while, current was run through the floor on both sides. For a short time the dog kept jumping, from one side to the other, trying to find a comfortable place. It didn't take long for the dog to give up & lie down, despite the discomfort from the electricity. The term used to identify this phenomenon is Learned Hopelessness. It comes from a chronic feeling of being damned if you do and damned if you don't. Do you know how bad this feels? In a way, I hope you can identify with it, so you can empathize. Do you sell something to help customers keep hopes alive? If so, you owe it to them & yourself to use that hope & chance of fulfillment in promotion efforts, as long as it isn't hype. Think of marketing efforts as a way to help prevent learned hopelessness in your corner of the world. If you sell clothing, you sell the chance for people to know they look their best. If you sell kites, you sell the chance for a parent to share joy with a child. Even an adult alone to enjoy the sensation of being in control or flying. Or maybe you sell humor & you give people reasons to laugh. According to Joe Karbo, there are only four basic Human Motivations he calls the 4 R's. They are: Reincarnation, Recognition, Romance, and Reward. A resource I recommend you read is "The Lazy Man's Way To Riches" by Joe Karbo. You can check it out from a library. If necessary, ask to get it through an inter-library loan. It's about business & personal well-being. He tested different titles & the current title was the most popular. So, there's no reason you'd have to be lazy or a man to read it. By reading this book & using knowledge from it, you can positively change your life. You may be able to build a legacy that'll grow & live on after you. That'd be Reincar- nation & Recognition. Getting financial consideration for action you take is a Reward. If you use it to straighten out your life & make it easier for your mate to get along with you that would be Romance. These are things possible with other books too. So, book stores offer people infor- mation to help people realize their aspirations. A candy store offers people a chance to get deep taste fulfillment that can bring back good memories or help them ease the frustration of a day (even if it's only for a short time). Good candy can be something a person rewards him-/herself with after achieving a goal. Survey (potential) customers to find out what benefits they want and/or they already get from what you offer or are thinking of offering. Don't Expect Perfection, Just Get Into The
Center Of Action
I forgot from whom I heard or read it, but somebody said, "Whatever is
worth doing -is worth doing badly at first." Don't be ashamed about not being perfect. Just strive do your best. "100% of the shots you don't take don't go in." - Wayne Gretzky "I skate to where the puck is going to be, not where it has been." -- Wayne Gretzky Why should we take anything Wayne Gretzky says seriously? He may be the best ice hockey player ever. He played for many years & according to rumor - he still has all of his natural teeth. A huge accomplishment considering how many professional hockey players there have been. Have you ever seen any who weren't missing a few teeth? But feriously solks, it's important to look ahead so you can get ahead & stay ahead of trends. Apparently, Gretzky had an accurate feel for where his opponents & teammates were going to pass the puck. Hockey players fight a lot. Something I heard about Wayne Gretzky and, at least, one team he played for is - Gretzky's teammates wouldn't let him get pulled into a fight. They would intercept any opposing player who wanted to hurt Gretzky. They protected their most valuable asset. Are you doing your best to safeguard human assets? When I was in the Navy, a first class petty officer started chewing me out about some laundry that hadn't been cleaned. The chief petty officer supervising the laundry chewed out the first class petty officer. The chief told him to complain about the policies to somebody who has the rank to make the policies, not to a seaman. Do you expect your staff to put up with whatever customers "throw" at them? Some customers are NOT always right for your business. Customers are NOT always correct either. Your staff will probably serve you & customers much better, if they know you'll support them. Ken Blanchard (co-author of "The One-Minute Manager) said people will protect themselves first. That means they want to preserve their reputations & self-esteem. If your employees think they'll get reprimanded or fired for doing things, they'll avoid taking risks. Sometimes satisfying customers means acting independently, then asking you questions later. Back
To Hockey
It's not enough, in hockey, figuring opponents eventually move pucks
toward your goal.It's best to try to keep them from getting close to your goal. It's easier to keep them from scoring if you keep them away from your goal. It's not enough to prevent them from scoring, to win you've got to score. Look ahead to see where consumers are "going" regarding their needs & desires. Then get to that "place" before competitors. Your giant competitors can pay thousands or millions of dollars to do research. Don't let it intimidate you. If you have good rapport with customers, they'll give you information you need to serve them, if you ask them correctly. You can get information from them to help you attract more people similar to them. They may even refer others to you, if you establish a good referral program. Jack Trout & Al Ries (co-authors of many marketing books) advise us not to look for trends on the front pages of newspapers. They said something getting a lot of hype isn't a real trend. It may only be a fad. By the time you find out about a fad & get set to cash in on it, it may be too late. I won't list Trout and Ries's books here. You can ask for a list of their books at a locally based book store or a library. They taught me a lot, they can teach you a lot too. I emphasize locally based book store because you ought to buy from local sources if you expect people in your local area to buy from you. Ole
What's His Name?
I still say it's important to pick a good name for a product, service
and business.When I was a kid, one toy I enjoyed was my G.I. Joe doll. The last ones I noticed are little toys. The ones I'm referring to are a little bigger than a Barbie doll. (I could see my sister's Barbie doll was ready to dump Ken when G.I. Joe doll hit the scene.) As I got older, I started losing my interest in G.I. Joe. Could it be because I got older or because I learned a bit of medical jargon? In the medical field, G.I. is the gastro-intestinal tract. The upper G.I. starts with a person's mouth, the lower G.I. ends with a person's ..., I won't write it here, but(t) I'm sure you know. Marketing Approaches Rindy Ross of Quarterflash sings "Baby, your love surrounds me, but never gives me half a chance. I need a little heart and affection, 'cause love needs a little romance. We'll never, ever make it if you're pushing me. You've got to back off, baby, or I might leave. You got to show me, to hold me, you've got to let me breathe tonight. Give me the right kind of love. Baby, give me the right kind of love and I'll be yours tonight." Or it goes something like that, maybe I miss understood her & I just wrote a new song. I don't know. I do know the right approach is more effective than all wrong approaches combined. (Please excuse the possible innuendo below, this is not meant to sexist in way.) A stereotypical male like a stereotypical business owner/sales rep wants to close the "deal." But a stereotypical female like a stereotypical prospect wants something more before closing the deal. Also Rindy sang, "I've gotta know your heart tonight, before I give away a piece of my life." In other words, an exchange of value is necessary for any worthwhile relationship to start and last. We'll miss a lot of value if we push too hard or too soon. In the song, she's telling a guy what she wants. In your business, people will probably tell you in one way or another what they want before they'll trust you. So remember the song "Right Kind of Love" when you deal with people. This seems to be the kind of philosophy Maria & Joe Gracia have. You can read their articles and learn some valuable lessons. Please use the link below to learn more - http://www.givetogetmarketing.com/articles.html Ready-made
Content???? And End Results
Here are two resources I haven't personally seen -1) "Marketing Phrase Book" by Gail Hamilton may be available in stores or libraries. I read about it in Entrepreneur Magazine (December 1998). It's like a thesaurus to look for different ways to express a thought. 2) Instant Sales Letters by Yank Silver (http://www.instantsalesletters.com/). This one has gotten rave testimonials by credible sources. Marty Foley recommends adding it to your "swipe file." It's what I recommend these resources for. I don't know how well they work for every situation. The way I look it is- People are exposed to thousands of advertising messages, so if hundreds of marketers use these resources verbatim the messages will quickly become trite cliches. A "swipe file" is a place to put notes about/from broadcast commercials, telemarketing calls and print/direct response samples. When you find something compelling, file it or emulate it right away in your marketing efforts. I have warning though- Some may think just because a big company uses a technique, it must be a good technique. Not necessarily! Not all successful companies pretest their marketing efforts before rolling them out nationally. Also, keep in mind the piece you think has been tested may be part of an unproven test campaign. So, I suggest you test it on a small scale in flyers, postcards or sales presentations before using it in more expensive and expansive ways of distribution. (The next paragraph has quick, basic testing guidelines. A marketing professional may know valid ways of testing that don't fit this.) If you get a good test result (meaning you got a profit after paying for marketing and other costs) then try it on a bigger scale. For big businesses, a test group could be 10,000 consumers. For small business people like us, a test group may be 50. Try to test something with at least 10% of your target market or customer-base. And for validity, the people who get the test message should be picked randomly. If you have of a list of 100 people total, you want to pick based on multiples of 10. So, persons number 10, 20, 30, ... will get the test message. Be sure everyone involved in your marketing program knows what's going on & what's going to happen. In the following case, the copywriter & mailing house probably didn't communicate. Here's a quote from the letter- "I am writing this letter to invite you to a VERY EXCLUSIVE PREVIEW FOR A VERY UNUSUAL SALE at your favorite XY&Z Furniture store. Saturday, Novem- ber 4, you're invited to preview our GREATEST ONE-DAY SALE ever, with a combination of offers that will not be made to the general public when the sale is open to them on Sunday. Only preferred customers, like you, are invited to attend this truly incredible one-day sales event on Saturday, November 4!" I disguised the company name to protect their reputation. But I'm not disguising my name that was on the envelope. "Dennis Vogel or Current Resident." My question is - "How could the 'Current Resident' be a preferred customer?" Also, be sure your staff knows what your marketing messages are communicating to your target market. I used to work for a pizza business with limited delivery area. I didn't live in that limited area, so I didn't get the advertising messages. The owner pushed us to get right to work, answering phones, baking and delivering pizzas, once we clocked in. He didn't have copies of the flyers, he put out, available for us to see. So, I'd take calls and not know anything about the offers people were calling about. He got very ticked off at me for being uninformed, but he didn't put out the effort to inform us. He just wanted action, but what he got from us was uninformed action. Don't think anybody has a mindless job. A Wal-Mart assistant-manager figured anyone could come in without being told anything and do a janitor's job. When janitors from other stores came to help me, she didn't let me talk to them. She just wanted action. One of these guys told her I wasn't doing the job the right away & I didn't have the right supplies. So, she sent him back 30 miles to the store he usually worked in to get sup- plies. It meant he wasn't there to do what he was supposed to do. Then after he got back, he started doing things that didn't apply to the situation. So, if you have a layer of management between yourself & your staff, be sure your man- agement people know what the staff is supposed to do and not do. At times, it'll be ne- cessary for you & your management people to just let your staff do their jobs without interference. Unless, they're messing something up or wasting time, let them do the job differently than you would do it. Your main concern should be the end result. Following the advice in this article can keep you ticking off customers & staff members, plus get you better end results. Expandability
A subject I haven't seen/heard much about is expandability. This may be
more impor-tant to small, locally based businesses than big businesses. There are, at least, four issues involved in this - 1) Testing an ad or a campaign on small scale. It may do well, but because the target market may be small, the test may have reached most or all of them. In that case, it's not expandable. There aren't enough people left, outside of the test group, to buy the product/service. It can be because of economic conditions (i.e. people aren't able to afford it). It can be a market saturation problem when most people interested purchased it already, especially if the product is durable. 2) There may be many who want it but aren't willing to pay enough for it for you to get a profit. This can be due to economic conditions. 3) You may have picked the wrong target market. If you market inexpensive, used BMWs to low-income people, some may buy them then find out their relatives and neighbors snub them because it may the BMW owner is trying to show off. 4) Something you test may do very well, but a roll-out (marketing it to your whole target market) may bomb because you marketed a fad item. It's important to have an accurate estimate (an oxymoron or what?) of the target market size. MESSAGE DISTRIBUTION & DEALING WITH ADVERTISING REPS to clients every week. Not all clients liked this. He told us to say, on our way out the door, "See you again next week." This isn't my idea of setting an appointment. If you don't like this kind of practice, don't complain to the rep, s/he is just doing her/his job. Complain to the sales manager who pushes them to do it. A client told me about why he refused to work with another radio station. Every time reps sold air time to a client, that client became a house account. Then reps were pushed to find more clients. What this means is reps no longer got any credit or commission for holding clients. They only got commissions from sales to new clients. So, reps kept quitting because they only got a small bite out of the carrot dangling in front of them. As a result, clients never had a firm relationship with a rep. They ended up teaching a lot of new reps about their business which takes a lot of time. It's very frustrating and draining. Something like this is paying a rep a commission only when clients buy more ad space/ air time above and beyond the level at which they bought before. This means the reps are pressured into pushing clients into buying more whether it helps the clients or not. Any medium has a point of diminishing returns where more advertising won't bring in more sales. Marketing requires a fine balance. A business can only serve a finite number of cust- omers. This is especially true of a small business with a small target market. Still it's im- portant to keep marketing to bring in a constant flow of customers. This requires testing to find out how much marketing you need to do to get the results you need. When I worked for a pizza business, it was obvious when the owner advertised & when he didn't. Hardly anyone ordered pizzas unless they were reminded by advertising messages. Part of the fall off was probably from the novelty of the new business wearing off, but even after that, he brought in more money when he advertised a lot. The amount of marketing you'll need to do sustain your business depends on many things. Some are - 1) How many competitors you have; 2) How well competitors market; 3) If your business is in a high or low traffic area; 4) Whether what you sell is durable or non-durable; 5) If what you sell is a necessity or luxury; 6) Whether what you sell is something people want or need (People are apt to buy what they want instead of what they need.); 7) Whether what you sell is what people like to think about (People tend not to want to think about life insurance.). Customer Service
"Most people think loyalty is to a thing or to a person when actually
it is really to one'sown self. Some think it is to a goal or an objective, but again it is to one's own convictions. "If loyalty has to be earned then it is deserved and is hardy, more than devoted emotion based on a temporary feeling. No, loyalty is the character of a person who has given himself to the task before him and he will always realize that out of a loyal heart will spring all the other virtues that make life one of depth and growth." - Charlie 'Tremendous' Jones I may be taking this out of context, but I'm applying this to marketing. It's my belief cust- omers are loyal to themselves, not to a business. In following through on this self-loyalty, they may consistently patronize a business. Because they feel compelled to help them- selves. I've recently helped raise some donations for The Leukemia Society. Was it because I'm dedicated to the organization? NO. I've seen what leukemia does to people and raising money was a way of erasing part of the memory from my mind. Plus, this way I know I've done something to help the cause. Even people with Harley-Davidson tattoos do it for the way they feel and the way others feel about them due to having that tattoo. To them, it's a status symbol. Do you think they'd do it because they feel a sense of duty? Something that seems similar is people who are treated well may want to reciprocate by buying more from a business or by referring more customers to them. People may also reciprocate to their peers by referring them to a good product/service provider. It seems like loyalty since people feel compelled to pay "debts." They have a felt need for closure and not feeling indebted. So, the point is to give people ways of being loyal to themselves by buying from you. Give them benefits they're not apt to get from others. Some examples - 1) Since hair stylists specialize in helping people look good, it may be a good idea for them to offer free trial memberships in a health clubs to their customers. Health club owners may give a hair salon owner free certificates to get more exposure. 2) An auto dealer may offer free detailing for a year to each of their customers. NAMING A
BUSINESS
This brings to mind the sitcom, "Welcome Back, Kotter." Why? Because
the right nameis important. Even the meaning is important. Huh? In "Welcome Back, Kotter" a student's name is Arnold Horshack. He said on, at least two occasions, "Horshack is an old and respected name, it means, 'The cattle are dying.'" There have been cases when big businesses have changed their names or names of products because of bad associations or changes in direction were made. One example- Big Macs. I've heard in Canada Big Macs are parts of adult female anatomy. I haven't gotten official information about that. In some cases, a name can be hard to find in a phone book. If somebody hears a name from someone else or hears it in a TV or radio commercial, they may not know how to spell it. How about a name like Boettcher, pronounced (where I live) BET cher. If people heard Boettcher Building Supplies, it may be hard to find it listed in the white pages. Yes, they could look up the business category in the Yellow Pages, but then they may be tempted to call a competitor. This is why you should try to steer prospective customers away from the Yellow Pages. So, they aren't drawn away by competitors. If you plan to sell your business some day, it may be best not to use your name in the business because it could be awkward for a new owner. Can you imagine this tele- phone conversation? "Hi, thank you for calling Tom Smith Music." "Hi, I'd like to talk to the owner." "I'm the owner." "OK. Hi, Tom." "Uh, I'm Bob Trump." "Oh, I thought you said, you're the owner." Some may not even buy the business to avoid confusion. Buying a strong existing busi- ness can be good because of the established reputation and momentum. If the new owner changed the name, the reputation and momentum may be lost. A couple had a cafe, before the wife died. It was in Ulysses, Nebraska. They decided to call it Grant's Tavern & Cafe, to capitalize on the fact the village was named after Ulysses S. Grant. Some patrons called the husband "Grant." It's important not take it for GRANTed people will understand a name. Will some be confused? You Boettcher. Also consider what you'll sell in the near future & beyond. If you sell appliances now, but then start to sell electronics later, it can be troublesome if a competitor pushes you out of the appliance business. It'd be even worse if your business's name is "Tomlin Appliances." In that case, people will probably only think of the business when they want to buy appliances. They may go there, but then be ticked off because they have to get back into their car & go somewhere else. Look ahead for possible trouble. To protect its trademarked name, McDonald's forced a family to change their business's name or close it down. The owners of MacDonald's Family Restaurant decided to close it down. If there's a big business in another state, don't open a similar business with a similar name because it may move in on you and force you out of business. Basing a name on a location can seem good until the address is changed by the govern- ment. Near me is a business I'll call Highway 41 Hardware. For years, it was pretty obvious where to find the business. Until the state turned the highway over to the county. The county highway is now County Trunk T. The business name is still the same. You can change your business's name but you may lose momentum and customers be- cause people may not remember a new name unless you spend a lot of money on marketing it. I don't buy books with titles like "The Complete Idiot's Guide To Stupidity" or "Stupidity For Dummies." Maybe they're good, but I don't have time to read every book. I only want intelligently written books for intelligent people. Maybe it's an ego issue, but names are important. What kind of benefits do names like Anytown Cleaners and Jones & Associates com- municate to prospects? Would it be better if your business's name communicated more of an identity? Probably. Follow Through
On What You Say And Write
I worked for Wal-Mart more than 9 years. W-M employees are required to
sign a statement stating they read The Associate Handbook. Back in the 80's, I dutifully did it, after I actually read it. Something I read was confusing. We were asked not to gossip because it hurt people. That's straighforward enough. What's also straighforward is The Open Door Policy. This door is open until somebody asks an embarassing question. Everyday I worked there, I saw gossip tabloids there. So, I submitted a question to the home office. I asked "Why does W-M sell gossip, if according to the handbook, gossip hurts people?" It took a while, but the store manager told me he wanted to talk to me. (This was noth- ing new, since I'm the kind who raises controversy. They kept me working there be- cause I did my job well & not very many applied for janitorial jobs. In other words, they were stuck with me.) He told me the reason W-M sells tabloids is the publishers say what they print is true. But then, my next question was, "What difference does that make? There's nothing in the handbook condoning honest gossip. We're just instructed not to do it." Well, as usual, he didn't want to discuss it anymore. The usual, unspoken attitude of the management people is- "I don't know and I don't want to know." Some action was taken on my concern, though. As required the next year, I read the updated handbook as all of us were supposed to do. And, there was nothing in it about gossip at all. The lessons are- 1) You should have a policy manual. 2) Carefully consider what your policies will be before you publish them. 3) Have an Open Door Policy (or you may never learn about problems until it's too late.) 4) Be sure you really keep the door open. 5) Be sure you have people who are daring enough to tell you what's wrong. 6) Don't shoot a messenger who brings you bad news. S/he may be a great asset. 7) If you're too overwhlemed to talk, don't make it seem you're not interested. Just say you had a hard day & ask the person to mention the issue later unless it's an emergency. Disclaimer
What I've written are my views based on my experience and things I've
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